In today’s edition:

• Assess your strengths and weakness

• What skill bundle sets you apart?

• I help X do Y by doing Z

Assess Your Strengths and Weaknesses

The first step in crafting your unique value proposition is to determine what you are good at.

What you think is easy and not very special is often a good indication of something you are skilled at.

It often doesn’t occur to us that other people find what we are good at difficult. We can even mistakenly believe that everyone is good at what we think is easy.

Look at where you spend your time. These could be hobbies, projects, or things you can’t stop thinking about any time you are bored.

These things can also be your strengths.

Another way is to ask a friend to name things you are good at and why they think that. They often have much more insight into you than you do.

Now that you know what you are good at, let’s move on to step two.

What Skill Bundle Sets You Apart?

You are unique. Your life experience, your passions, and your interests all makeup who you are.

Where the magic happens is when you connect two or more of your skills and passions.

When it comes to skill bundling 1+1 doesn’t equal 2. These two areas combined make your unique value proposition extremely valuable.

Let me show you what I mean 👇️

How to Communicate Your Value

Now that you know what you bring to the table, how do you communicate it clearly to other people?

This formula has been used successfully by companies and individuals to showcase what they bring to the table.

“I help X do Y by doing Z.”

Here are some examples of how you could do this 👇️

Mechanical Engineer who loves rebuilding old cars:

I help engineering students bridge the gap between theory and practice by providing step-by-step car restoration tutorials.

Biomedical Engineer who wants to make a difference in athlete amputee’s lives:

I help athletes with limb loss return to their sports by designing specialized, sport-specific prosthetics.

Software Engineer who enjoys cooking:

I help busy professionals plan their meals efficiently by creating intuitive meal-planning software with integrated grocery lists.

Now it is your turn.

Take the skills and interests you have and use them to deliver value to a customer.

Remember, “I help X do Y by doing Z.”

Additional Resources:

Takeaways:

• You are unique and talented

• Create your skill bundle

• Craft your UVP

Photo of the Week:

Before you leave — HIT REPLY (and say hi)

Let me know what you think of this week’s newsletter by replying to this email. I read every response and would love to hear from you.

Rock on,

Camden